The August Ethical Dilemma: Writing for Newspapers

This is the August 2024 edition of our monthly series of Ethics case studies titled What Do You Think? This series is comprised of case studies from NSPE archives, involving both real and hypothetical matters submitted by engineers, public officials, and members of the public.

Your peers and the NSPE Board of Ethical Review have reviewed the facts of the case as shown below. And, here are the results.

Applicable NSPE Code References:

II.3.a
“Engineers shall be objective and truthful in professional reports, statements, or testimony. They shall include all relevant and pertinent information in such reports, statements, or testimony, which should bear the date indicating when it was current.”

II.3.b
“Engineers may express publicly technical opinions that are founded upon knowledge of the facts and competence in the subject matter.”

II.3.c
“Engineers shall issue no statements, criticisms, or arguments on technical matters that are inspired or paid for by interested parties, unless they have prefaced their comments by explicitly identifying the interested parties on whose behalf they are speaking, and by revealing the existence of any interest the engineers may have in the matters.”

III.2.a
“Engineers are encouraged to participate in civic affairs; career guidance for youths; and work for the advancement of the safety, health, and well-being of their community.”

III.3.a
“Engineers shall avoid the use of statements containing a material misrepresentation of fact or omitting a material fact.”

The technical expertise that engineers can offer in the discussion of public issues is vital to the interests of the public. We have long encouraged engineers to become active and involved in matters concerning the well-being of the public. Moreover, the NSPE Code of Ethics makes clear that engineers should “participate in civic affairs; career guidance for youths; and work for the advancement of the safety, health, and well-being of their community.” (Code III.2.a.)

Obviously, this important involvement must be appropriate to the circumstances of the situation. In situations where an engineer is being asked to provide technical expertise to the public discussion, the engineer should offer objective, truthful, and dispassionate professional advice that is pertinent and relevant to the points at issue. The engineer should only render a professional opinion publicly when that opinion is (1) based upon adequate knowledge of the facts and circumstances involved, and (2) the engineer clearly possesses the expertise to render such an opinion.

The Board has earlier visited situations in which engineers have publicly rendered professional opinions. In Case 65-9, a consulting engineer who had performed the engineering work on a portion of an interstate highway to which a proposed controversial highway by-pass would connect, issued a public letter which was published in the local press, criticizing the cost estimates of the engineers of the state highway department, stating alleged disadvantages of the proposed route, and pointing out an alternative route. The newspaper story contained the full text of the letter from the consulting engineer.

In deciding that it was ethical for the engineer to publicly express criticism of the proposed highway routes prepared by engineers of the state highway department, the Board stated: ” . . . the whole purpose of engineering is to serve the public interest. When an engineering project has such a direct and substantial impact on the daily life of the citizenry as the location of a highway it is desirable that there be public discussion. The Code does not preclude engineers, as citizens, from participating in such public discussion. Those engineers who have a particular qualification in the field of engineering involved may be said to even have a responsibility to present public comment and suggestions in line with the philosophy expressed in the Code.”

Thereafter, in Case 79-2, the Board ruled that where an engineer had significant environmental concerns, it was not unethical for the engineer to criticize a town engineer and a consulting engineer with respect to findings contained in a report on a sanitary landfill for the town. Said the Board: “It is axiomatic that an engineer’s primary ethical responsibility is to follow the mandate of the Code to place the public welfare over all other considerations.”

We noted that these issues in the public arena are subject to open public debate and resolution by appropriate public authority. Here the engineer was acting within the intent of the Code in raising his concern. We concluded by citing earlier decision Case 63-6 in which we noted: “There may also be honest differences of opinion among equally qualified engineers on the interpretation of the known physical facts . . . The Code does not prohibit. . . public criticism; it only requires that the engineer apply due restraint . . . in offering public criticism of the work of another engineer; the engineering witness will avoid personalities and abuse, and will base his criticism on the engineering conclusions or application of engineering data by offering alternative conclusions or analyses.”

It is clear, based upon the Code of Ethics and several interpretations of the Code by this Board that the engineer may and, indeed in some cases, must ethically provide technical judgment on a matter of public importance with the aforementioned considerations concerning expertise, adequacy of knowledge, and the avoidance of personality conflicts in mind.

However, we must note that under the facts of this case, we are not merely dealing with a disinterested engineer who on her own has decided to come forward and offer her professional views. Rather, we are dealing with an engineer who was retained by a newspaper to provide her professional opinion with the understanding that the opinion could serve as the basis for news articles concerning the safety of the bridge. This fact gives an added ethical dimension to the case and requires additional analysis. In this regard, it is our view that as a condition of her retention by the newspaper involved, Susan has an ethical obligation to require that the newspaper clearly states in the articles that Susan had been retained for a fee by the newspaper in question to perform the one-day observation of the bridge site.

We should also add that in circumstances such as here where an engineer is being retained by a newspaper to offer a professional opinion concerning a matter of public concern, the engineer must act with particular care, should exercise the utmost integrity and dignity, and should take whatever reasonable steps are necessary to enhance the probability that the engineer’s professional opinions are reported completely, accurately, and not out of context. While we recognize that there are limits to what an engineer can do in these areas, we believe that the engineer has an obligation to the public as well as to the profession to protect the integrity of her professional opinions and the manner in which those opinions are disseminated to the public.

BOARD OF ETHICAL REVIEW

Eugene N. Bechamps, P.E. Robert J. Haefeli, P.E. Robert W. Jarvis, P.E. Lindley Manning, P.E. Paul E. Pritzker, P.E. Harrison Streeter, P.E. Herbert G. Koogle, P.E.

Note – In regard to the question of application of the Code to corporations vis-a-vis real persons, business form or type should not negate nor influence conformance of individuals to the Code. The Code deals with professional services, which services must be performed by real persons. Real persons in turn establish and implement policies within business structures. The Code is clearly written to apply to the Engineer and it is incumbent on a member of NSPE to endeavor to live up to its provisions. This applies to all pertinent sections of the Code. This opinion is based on data submitted to the Board of Ethical Review and does not necessarily represent all of the pertinent facts when applied to a specific case. This opinion is for educational purposes only and should not be construed as expressing any opinion on the ethics of specific individuals. This opinion may be reprinted without further permission, provided that this statement is included before or after the text of the case.