Industrial Marketers

We help industrial marketers connect with engineers using PDH Events

P·D·H E·vent

(noun)

A webinar or lunch & learn where you present an educational topic related to the products you sell, and award professional development hours (PDH) to the engineers in attendance.

9 Benefits of Hosting PDH Events

Engineers crave information

Most engineers recognize gaps in their knowledge that need to be filled by experts. You can be that expert!

Engineers Are Required to Earn PDH Credits

Busy engineers that ignore marketing messages will find the time to attend PDH events because they need PDH credits for license renewal.

Effective throughout the entire marketing funnel

Hosting PDH events is an effective demand marketing strategy for reaching new prospects and staying “top of mind” with existing customers

Discover Your Customer’s Pain Points

Use attendees’ questions and feedback to gain a better understanding of how your products can best address the problems engineers are facing.

Measurable ROI

Electronically transfer your attendee list into a CRM, allowing you to efficiently track leads through long consultative sales processes.

Establishes credibility

Demonstrate topic authority and position your company as a valuable resource that engineers can rely on to help solve their problems.

Humanize Your Brand

Create an authentic human connection so engineers see real people when they think of your brand—not a faceless corporation.

The Principle of Reciprocity

Create goodwill with engineers by providing something of real value to them with no expectation of receiving something in return.

Collect Data for Effective Targeting of Prospects

Engineers readily share their contact info and job data during event registration, which allows you to identify the best prospects for follow-up.

What Our Clients Say About Us

NoonPi is an integral part of both our inbound and outbound marketing strategy, and they play a critical role in the segmentation and qualification of prospects. We worked with NoonPi to create three programs that we now offer, both in-person and on-demand, and issue PDH certificates to our attendees. Our customers love the service because of its ease of access and the free PDH webinars.

Matt Anderson – Product & Marketing Manager, Schebler Chimney Systems

Another milestone! 500+ engineers in one webinar! Thanks to NoonPi for having me present on the fundamentals of backup power. The attendance, engagement, questions, and accolades were amazing.

Rumman Kabir - Sales Manager- Engineered Solutions, Kohler

NoonPi webinars allow me to reach a large number of engineers with an interest to learn more about steel design. The NoonPi team is very professional and run a very smooth operation. Presenting online can have its challenges, but the NoonPi staff made it feel seamless and easy, and the webinar went smoothly with no issues. I was impressed by the number of attendees they were able to attract. From the feedback received, it is clear they attract a quality audience.

Brad Fletcher - Senior Sales Engineer, Atlas Tube